I started working with flinks with understanding the products they offer – their mechanisms, benefits and values. The biggest difficulty in establishing the brand identity for Flinks was creating a personality to technical tool - the data transfer network they provide. Balancing the complexity of powering fintech and digital finance tools with the vibrant energy of the company's team posed a unique challenge. Creative process involved lots of brainstorming, sketching out drafts, experimenting with color schemes, and playing with various visual elements. It wasn’t just focusing on aesthetics but also explaining the technical processes into clear and engaging illustrations. I was aiming at making the images both informative and visually appealing. Collaboration is key throughout this journey, as I worked closely with the team to refine and adjust the designs based on their input.