Working on Lemonpie's vibrant brand identity and website was a dynamic and collaborative process. It began with a deep exploration of the brand's essence, values, and unique personality, laying the foundation for a distinctive visual identity. I mixed playful colours, bold fonts, and eye-catching pictures to give a brand a lively vibe. We had these design sessions where we bounced ideas around and got feedback, turning the drafts into a brand style that's both energetic and real. This vibrant visual narrative extended to the website, where the user interface reflects the brand's character. I wanted every bit of the website to have exciting energy which makes the brand stand out. Delivered brand guide was not just easy and flexible but also super friendly, allowing Lemonpie's awesome team to playfully expand and enhance the brand vibe across all the marketing channels.